Design Terms Glossary

Design Sprint

A short, time-boxed process (popularized by Google) to ideate, prototype, and test solutions within days.

An iterative, user-centric approach to problem-solving that emphasizes empathy, ideation, and experimentation.

A four-stage design framework (Discover, Define, Develop, Deliver) from the UK Design Council.

Focusing on crafting interfaces or products that elicit positive emotions and brand loyalty.

A tool capturing what users say, think, feel, and do, aiding in understanding user perspectives.

Observing and interviewing users in their natural environments to uncover in-depth behavioral insights.

Predicts the time to move to a target area (like a button) based on the target’s distance and size.

A minimalistic style emphasizing simple shapes, flat colors, and minimal gradients or shadows.

A moderated discussion with a selected group to gather qualitative insights on a product or concept.