Advertising & submission terms

A position on the page, for as long as your subscription runs — or, for a submission, a review and a permanent listing. That is the entire product.

You are not buying clicks, signups, trials, or a ranking in Google. We don't sell those, we don't forecast them, and no figure on this site should be read as a commitment to deliver them.

One impression is one page view on which your placement was rendered. Each unit renders on a different set of pages, so each has its own surface:

• Banner — every page of the site, above the header. It renders from the site layout, so it sees every page view.
• Featured — every tool page, plus the homepage, category and alternatives pages. Not on search, this page, Submit or Advertise.
• Spotlight — the sidebar of every tool page, under the four featured slots, and only on tool pages.

Over the 28 days to 6 August 2026 the site served 27,740 page views. We publish ~25,000 and sell against that. The difference is deliberate: Featured and Spotlight render on a subset of those pages, so rounding down keeps the figure honest for the narrower surfaces rather than flattering the widest one.

Spotlight is quoted separately at ~3,500 impressions/month, because the card rotates: with the pool full you hold it ~5 days a month, not every day.

Every figure is an estimate from a 28-day window, quoted approximately and rounded down. We re-measure it by hand and publish the date it was measured, so you can see how fresh it is rather than take “trailing 28 days” on trust.

Traffic moves month to month with search, seasonality and which pages happen to rank. Treat the number as the order of magnitude you're buying, not a contracted volume. It is not a click guarantee and not a conversion guarantee.

At the figures above that works out to roughly €3.16 per 1,000 for Featured, €5.96 for the Banner and €8.29 for Spotlight.

Which means the cheapest tier is the least efficient per impression. We would rather say that than have you work it out afterwards: €29 buys the cheapest way onto the page, not the cheapest views.

The banner is the only unit we can measure clicks on, because it is the only one that links out directly. Over the same window it ran at 0.7% clickthrough — 190 clicks over 28 days.

That is measured history with its sample size attached, not a forecast. Do not read it as “expect 0.7% next month”.

There are 4 fixed featured slots and there is no fifth. A crowded block of logos gets ignored, and scarcity is the reason a slot is worth paying for. When they are taken, the options are the rotating Spotlight place or the waitlist.

Spotlight is one card shared by a pool capped at 6 tools. It rotates by calendar day in a fixed order — not randomly, and not by who pays most. Everyone in the pool gets the same number of days, and joining or leaving shifts the sequence without scrambling it. If two people buy the last place in the same moment we honour both rather than refund one, and that month everybody is up about four days instead of five.

The banner is exclusive: one advertiser at a time, never rotated with another.

A Listing (€9.99, one-time) is a review and, once approved, a permanent card in the directory and your own listing page, which links to your site with a normal followed link. We work the queue about once a week.

Priority (€29.99, one-time) adds a review within 48 hours, the Featured badge on your listing, and 14 days sorted into the first rows of your category page. The 14 days start when we approve the tool, not when you pay, so time in the queue doesn't eat it.

The Featured badge is not one of the 4 paid featured slots. The badge marks a listing; a slot is a position in the featured block, sold monthly and separately. A submission never occupies one.

We sell the category feature as a position and a duration, with no reach figure attached. A single category page takes a small enough share of the traffic above that any number we published would be single digits — quoting it would discredit the measured figures next to it. “First rows” rather than “the top spot”, because several featured tools in one category share that band.

• Submissions: you are buying a review, not a guaranteed listing. If we don't approve your tool we email you and refund you in full — refunds usually land within 5–10 business days, on the card you paid with. Reply to that email if you want to know more.
• Placements: cancel any time. Cancelling stops the renewal — the placement runs to the end of the period you already paid for, then the slot returns to the pool.
• Advertisers we decline: a placement sits next to editorial recommendations, so anything we wouldn't list in the directory doesn't get a slot either. Payment is taken at checkout and your placement doesn't render until we approve it — if we decline yours, we cancel the subscription and refund what you paid.
• Creative: you add your logo, your line of copy and the destination URL on the page straight after checkout, with a live preview of how the card will look. If you don't finish then, the receipt email links you back to it. Nothing renders until you have supplied it.

Every paid placement carries a visible Sponsored label and links with rel="sponsored" — the featured cards, the Spotlight card and the banner alike. That is what keeps the rest of the site worth reading, and what makes a slot on it worth having.

Affiliate links are a separate arrangement and are disclosed sitewide: read the affiliate disclosure.

The figures on this page carry the date they were measured (28-day estimate, measured to 6 August 2026). When we re-measure, that date changes with them. Prices and inventory caps can change for new purchases; a placement you are already paying for runs on the terms you bought it under until you cancel.