Fresh Folk

What Is Fresh Folk?

Fresh Folk is a free illustration library created by artist Leni Kauffman that provides customizable character and object illustrations for designers, marketers, and content creators. The tool offers a collection of 15 PSD files and 43 objects, enabling users to build diverse scenes and compositions without purchasing multiple asset packs. Fresh Folk illustrations are known for their soft color palette, graceful style, and intricate details, making them suitable for websites, presentations, marketing materials, and UI design projects.

What Fresh Folk Does

• Provides mix-and-match character illustrations with multiple poses for each figure
• Offers diverse clothing options and skin tones to create inclusive and authentic scenes
• Includes 43 supplementary objects for environmental storytelling and scene composition
• Delivers illustrations in PSD format for direct editing and customization in Adobe software
• Enables creation of personalized scenes for fashion design, nature settings, office environments, and living spaces
• Supports both personal and select commercial use projects depending on licensing terms

How Fresh Folk Can Be Used

Fresh Folk fits into design workflows where authentic character representation and visual diversity are priorities. Designers use the library to populate website graphics, create presentation visuals, and develop marketing collateral without relying on generic stock imagery. The tool's modular structure—combining character poses, outfit variations, and environmental objects—allows users to rapidly prototype different scene compositions and test various narrative or representational approaches. Teams building inclusive digital products can layer Fresh Folk illustrations to show diverse characters in realistic contexts, from office collaboration scenarios to outdoor activities.

Who Is Fresh Folk For?

Fresh Folk serves designers, content creators, and marketing teams who need flexible, editable character illustrations with authentic representation. It is particularly useful for professionals building websites, creating marketing campaigns, designing UI mockups, or producing presentation materials where customizable, diverse character imagery provides value over static stock photos. Users comfortable with PSD editing in Adobe software will find Fresh Folk most accessible. Before use, confirm the specific license terms on the original website to verify whether your project qualifies for commercial use rights. Visit Fresh Folk