Helio

What Is Helio?

Helio is a paid survey platform designed for UX tools, enabling teams to conduct user research through surveys for design, product, and marketing queries. It fits into the design workflow by providing quick access to targeted audiences and real-time insights, supporting stages from product discovery to UX validation without extensive recruitment efforts.

What Helio Does

• Offers a first-party research panel with screened participants for targeting specific demographics, behaviors, and audiences.
• Allows creation of surveys using intuitive tools and expert-made templates, with customizable questions including freeform, multiple choice, rank, preference, Likert scale, numerical scale, and maxdiff types.
• Supports audience recruitment from the platform's panel, a product's own users via unique links, or external sharing.
• Provides real-time reporting with updates as participants respond, including filters for demographics like gender, age, education, income, location, responses, and sentiment.
• Separates screening questions from main surveys to reduce bias and improve data accuracy through diverse respondent options and exclusionary testing.
• Enables gamification via an app-based approach for higher engagement and reliable responses on smartphones.

How Helio Can Be Used

• Designers gauge customer satisfaction and validate ideas by deploying feedback surveys to targeted users during product discovery phases.
• Product teams analyze core user flows on websites or apps, identifying optimization opportunities through filtered response data.
• Marketing professionals conduct market research by selecting pre-curated audiences and collecting insights in minutes for business decisions.
• UX researchers test concepts and prototypes with surveys, watching real-time responses to measure behavior and preferences without third-party tools.
• Teams share unique survey links with existing users across browsers to gather unlimited results for iterative improvements.

Who Is Helio For?

Helio serves product design teams, UX researchers, and marketing specialists who need fast, reliable survey data from targeted audiences in UX tools workflows. It suits roles requiring actionable insights for design validation, user journey optimization, and market analysis, particularly for those handling frequent user testing without large recruitment budgets. Experience levels range from individual practitioners to enterprise teams at organizations like Pure Storage.Visit Helio