Maze

What Is Maze?

Maze is a **user testing platform** in the UX tools category that provides insights from prototypes tested with real users. It enables teams to gather feedback through unmoderated tests on prototypes, live websites, and other formats, fitting into the design workflow after initial prototyping and before development. As a freemium tool, Maze offers free access to core features with paid plans for advanced capabilities, supporting rapid validation of user interfaces and experiences.

What Maze Does

• Conducts usability testing on prototypes from tools like Figma and Sketch to measure task success rates and user interactions.
• Performs live website testing to track real user navigation, feature discovery, and task completion with heatmaps and path analysis.
• Supports tree testing to identify optimal user flows and navigation structures.
• Enables A/B testing to compare different prototype versions side-by-side.
• Generates heatmaps and user recordings to visualize behavior and misclicks.
• Provides surveys, card sorting, and 5-second tests for quick feedback on designs.

How Maze Can Be Used

Maze integrates into design workflows for validating wireframes and prototypes early, such as testing Figma designs with real users to confirm usability before coding begins. Designers set success metrics for tasks, recruit participants via screeners or panels, and analyze results through automated reports with metrics like NPS and heatmaps. In product teams, it supports concept validation by running unmoderated sessions on live sites to check onboarding flows or feature discoverability, or moderated interviews with AI transcripts for deeper qualitative insights. For example, UX researchers use Maze to run tree tests on navigation menus or A/B tests on UI variants, generating data to refine user paths and reduce development risks.

Who Is Maze For?

Maze serves UX researchers, product designers, and development teams needing data-backed validation of prototypes and live products. It suits roles conducting unmoderated usability studies, from startups iterating on early concepts to enterprises testing production sites, particularly those integrating with Figma or requiring quick quantitative metrics like success rates and heatmaps. Experience levels range from non-technical designers managing tests to research teams handling participant recruitment and AI-powered analysis. Visit Maze