Smartlook

What Is Smartlook?

Smartlook is a UX analytics tool that records and analyzes user interactions on websites, web apps, and mobile apps. It provides detailed insights into user behavior through qualitative and quantitative data, fitting into the design workflow during user research, UX testing, and optimization phases. As a freemium solution in the ux-tools category, Smartlook enables teams to monitor sessions across web, iOS, and Android platforms with minimal setup.

What Smartlook Does

• Records full user sessions for playback, capturing cross-device interactions without sampling.
• Generates heatmaps to visualize clicks, scrolls, and engagement patterns on pages and screens.
• Tracks custom events such as button clicks, form submissions, logins, and rage clicks.
• Creates funnels from event sequences to analyze drop-offs and conversion paths.
• Detects anomalies, crashes, and errors with real-time alerts and session replays.
• Supports user identification and segmentation via API for filtering recordings by attributes like email or username.

How Smartlook Can Be Used

• Review session recordings to observe the context around specific events, such as why users abandon a checkout funnel or fail to interact with a call-to-action button.
• Analyze heatmaps and event data during A/B tests by linking recordings to variants via integrations with tools like Google Optimize.
• Monitor real-time user behavior on live sites or apps to identify crashes or frustration signals like dead clicks immediately after they occur.
• Build funnels for product goals, such as tracking paths to purchase, and drill into drop-off sessions to diagnose layout or flow issues.
• Segment recordings by user cohorts to study how different groups, like new versus returning visitors, navigate key features.

Who Is Smartlook For?

Smartlook serves product managers, UX/UI designers, marketers, developers, and data analysts working on web and mobile products. It supports teams optimizing user flows, validating feature usage, and resolving UX friction in growth-stage projects. Roles involving user research or performance monitoring benefit from its event-based filtering and integrations with tools like Google Analytics, Slack, and Salesforce. Visit Smartlook at Visit Smartlook