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Ethos

Create and maintain detailed brand guidelines.

Ethos screenshot
Category:Design Tools
Subcategory:Brand Platforms
Pricing:Paid

What it costs

Free tier
No

Offers a free trial ('Start Free Trial') but no plan prices are shown; pricing is on the /pricing page not captured.

Auto-checked on 8 August 2026Source

About Ethos

What Is Ethos?

Ethos is a paid brand asset management platform designed to centralize and organize digital brand content. It functions as a digital showroom for brand assets, guidelines, and marketing materials, allowing teams to store, manage, and share brand resources from a single location. Ethos combines file storage with visual asset management, replacing traditional folder-based systems with a more intuitive, organized interface for design and marketing professionals.

What Ethos Does

  • Stores and organizes brand logos, images, and digital assets in a secure, centralized location
  • Creates customizable brand showrooms with interactive displays that match existing brand identity
  • Manages brand guidelines, style rules, and messaging standards across teams
  • Provides drag-and-drop functionality and customizable templates for asset organization
  • Enables real-time collaboration and asset sharing among team members and external partners
  • Uses AI-powered tools to assist with brand copy suggestions, color recommendations, and brand identity enhancement

How Ethos Can Be Used

Ethos serves teams that need to maintain consistent brand identity across multiple projects and collaborators. It is used to consolidate scattered brand assets into a single searchable repository, reducing time spent locating approved logos, color palettes, and design guidelines. Marketing teams use Ethos to ensure partners and internal departments access the latest brand materials. Design teams leverage the platform to reference brand standards during project work. Agencies managing multiple client brands benefit from the ability to organize and display each client's brand assets separately.

Who Is Ethos For?

Ethos is designed for marketing professionals, brand managers, design teams, and agencies that prioritize brand consistency and streamlined asset management. It works well for organizations of any size looking to replace unorganized file storage with a dedicated brand management solution. Teams working across multiple departments or with external partners find value in Ethos's centralized sharing and permission controls. The platform suits companies that want to maintain organized brand guidelines without complex implementation. Visit Ethos

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