Frontify

What Is Frontify?

Frontify is a brand management platform in the design toolscategory that streamlines brand management through a comprehensive system. It combines digital asset management (DAM), brand guidelines, editable templates, and collaboration features into a unified interface. Available on a freemium pricing model, Frontify supports organizations in maintaining brand consistency across marketing materials, from global campaigns to local adaptations. The platform centralizes assets, guidelines, and templates to facilitate workflows for design teams and marketers.

What Frontify Does

• Centralizes libraries for storing and organizing brand assets such as images, videos, documents, and icons.
• Provides digital brand guidelines with customizable content blocks to define standards and ensure consistency.
• Offers scalable templates that teams can edit for digital and print materials while adhering to brand rules.
• Integrates DAM functionality with smart search, metadata, versioning, and asset transformation tools.
• Supports collaboration through workflows, approvals, user permissions, and access controls.
• Connects with design tools, productivity software, and content management systems via integrations.

How Frontify Can Be Used

• Marketing teams access centralized assets and guidelines to create on-brand campaign materials, reducing search time and feedback loops.
• Designers build and share editable templates for social media graphics, websites, or print assets, enabling non-designers to produce consistent content.
• Multi-brand organizations manage multiple libraries and guidelines in a scalable structure, adapting content for different markets.
• Cross-functional teams collaborate on projects using Kanban boards, real-time reviews, and role-based permissions to streamline approvals.
• Developers integrate brand assets into codebases through dev tools and APIs, ensuring design-to-development handoffs maintain brand alignment.

Who Is Frontify For?

Frontify serves enterprise companies, multi-brand organizations, marketing teams, and design groups that require centralized control over brand assets and guidelines. It fits roles such as brand managers, creative directors, and marketers handling large-scale campaigns or distributed teams. The platform accommodates both technical and non-technical users through its intuitive interface and scalable architecture, supporting projects from asset organization to full content production workflows. Visit Frontify