IFTTT

What Is IFTTT?

IFTTT (If This Then That) is a freemium automation platform that connects apps, devices, and services through conditional logic workflows called Applets. Rather than a traditional design tool, IFTTT functions as an integration and automation layer that enables users to link over 1,000 compatible services—including design platforms, productivity tools, and smart devices—without requiring code. The platform is available as a web application and mobile apps for iOS and Android, making automations accessible across devices.

What IFTTT Does

• Creates automated workflows by connecting two or more services with if-then logic triggers and actions
• Manages notifications across multiple apps, allowing users to block, customize, or schedule alerts intelligently
• Syncs and automates file storage, task management, and calendar scheduling across productivity platforms
• Automates repetitive tasks such as saving email attachments to cloud storage or updating CRM records from form submissions
• Tracks work hours and billable time based on location or event triggers, integrating with time-tracking software
• Enables location-based automation for smart home devices, triggering actions when users enter or leave specific areas

How IFTTT Can Be Used

IFTTT addresses workflows where manual data entry or repetitive actions create friction. Designers and developers might use it to automatically sync assets across cloud storage, log project milestones to accounting software for invoice generation, or centralize customer inquiries from multiple channels into a shared CRM system. Teams can automate task updates in project management platforms like Asana or Todoist, send notifications when milestones are reached, or trigger smart home controls based on work location. IFTTT reduces context-switching by eliminating the need to manually transfer information between disconnected tools.

Who Is IFTTT For?

IFTTT serves professionals and teams seeking to reduce manual operational overhead—including freelancers managing multiple clients, small businesses automating billing and customer follow-ups, and remote workers automating task tracking across distributed tools. It is less suited to users needing direct design capabilities and more valuable to those managing complex workflows across many services. The platform's freemium model allows free access to a large collection of ready-made automations, with paid tiers offering advanced features and multiple actions per Applet. Visit IFTTT