The Designer's Journey

What Is The Designer's Journey?

The Designer's Journey is an educationalresource that provides a comprehensive list of over 1000 goals and achievements for designers. Available as a free online edition and a low-cost pocket-sized paperback, it serves as a reference in the design workflow for tracking progress across career stages. Designers use The Designer's Journey to identify milestones in skill development, project accomplishments, and professional growth, fitting into self-assessment phases of learning and career planning.

What The Designer's Journey Does

• Lists over 1000 specific goals and achievements drawn from real design industry experiences over the past 25 years.
• Covers milestones for designers at all experience levels, from beginners to advanced professionals.
• Includes goals across various design disciplines and career phases, such as skill-building, project delivery, and leadership roles.
• Offers a check-off format to mark completed achievements and inspire new targets.
• Provides both a free digital version online and a compact 4x6-inch matte softcover paperback with black-and-white interior pages.
• Supports ongoing updates as a growing collection, reflecting evolving industry standards.

How The Designer's Journey Can Be Used

• Junior designers review the list during annual self-evaluations to prioritize skill gaps and set quarterly objectives.
• Mid-career professionals consult goals for portfolio expansion or transitioning to new disciplines like UI/UX from graphic design.
• Senior designers share relevant achievements with mentees or teams to align on project milestones and team development plans.
• Freelancers track accomplishments against client project deliverables, using the list to benchmark rates and service offerings.
• Design educators incorporate sections into coursework for students to map personal learning paths and celebrate progress.

Who Is The Designer's Journey For?

The Designer's Journey suits designers of all experience levels, disciplines, and career phases seeking a structured reference for professional development. It aids roles including graphic designers, UI/UX specialists, product designers, and creative directors in tracking achievements and planning next steps. Independent contributors, team leads, and those in remote or in-person settings find value in its comprehensive goals for individual and collaborative growth. Visit The Designer's Journey