Unbounce

What Is Unbounce?

Unbounce is a paid website builder and conversion rate optimization (CRO) platform designed for creating and testing landing pages without requiring coding knowledge. It combines a drag-and-drop editor with AI-powered features to help marketers and businesses launch high-converting landing pages, popups, and sticky bars quickly. The platform serves as an all-in-one solution for building, testing, and optimizing conversion-focused web pages.

What Unbounce Does

• Provides a drag-and-drop builder with over 100 pre-built landing page templates for various industries and use cases
• Offers AI-powered features including Smart Builder (design recommendations based on conversion data), Smart Copy (AI-generated landing page copy), and Smart Traffic (automatic visitor routing to high-performing page variants)
• Enables A/B testing and split traffic allocation across page variants with real-time reporting and confidence intervals
• Allows creation of popups, sticky bars, and two-step forms with custom triggers and lightbox overlays for lead capture
• Supports custom mobile page design with full element control separate from desktop versions
• Integrates with external tools including CRMs, payment providers, analytics platforms, and automation services

How Unbounce Can Be Used

• Building campaign-specific landing pages without involving development teams
• Testing different headlines, CTAs, and layouts to identify high-converting page variations
• Creating lead generation assets like gated content forms and downloadable resources
• Adding conversion-focused popups and sticky bars to existing website pages
• Capturing and tracking lead data directly within the platform for nurturing workflows
• Optimizing mobile user experiences with mobile-specific page designs and layouts

Who Is Unbounce For?

Unbounce is suited for marketers, small to mid-sized teams, and businesses seeking to build and optimize landing pages without technical expertise. It works well for those who need rapid campaign deployment, want to run conversion tests, or prefer managing lead generation in a single platform. Teams with access to developers can extend functionality with custom JavaScript, CSS, or HTML. Visit Unbounce