BrandNew

What Is BrandNew?

BrandNew is a free online resource and platform dedicated to design criticism, industry news, and branding case studies. Operated by UnderConsideration, a graphic design firm established in 2007, BrandNew serves as a curated archive and publication hub for the design community. The platform catalogs and reviews new logo designs, brand identities, packaging, and other visual design work across industries, making it a reference tool for designers seeking inspiration, analysis, and professional discourse on contemporary branding practices.

What BrandNew Does

• Publishes detailed critiques and analysis of new logo designs and brand identity systems
• Maintains a searchable archive of branding projects organized by industry, design type, and visual elements
• Provides tagging and categorization systems (by color, typography, icon usage, and design techniques) to help users discover relevant work
• Offers editorial categorization including "Reviewed," "Noted," "Spotted," and "Linked" posts to distinguish depth of coverage
• Distributes curated content through weekly newsletters and a podcast called "The Follow-up"
• Hosts an annual design conference and First Round series for community engagement

How BrandNew Can Be Used

• Research competitor branding and design trends across specific industries
• Study logo redesigns and rebrand case studies to understand contemporary design direction
• Build a visual reference library by exploring tagged design elements and design techniques
• Stay informed about significant branding announcements and industry developments
• Access professional design criticism and commentary from the design community

Who Is BrandNew For?

BrandNew serves graphic designers, brand strategists, design students, and creative professionals who seek exposure to current branding work and design discourse. It is particularly valuable for those researching design trends, analyzing competitive landscapes, or seeking inspiration for identity projects. The platform's free access and community-focused approach make it an accessible resource for designers at all experience levels. Visit BrandNew