Picular

What Is Picular?

Picular is a free color palette generator that uses Google Image Search to extract colors based on keyword searches. Rather than offering a static set of predefined colors, Picular analyzes the top 20 Google Image results for any term you enter and identifies the most dominant colors in those images, returning them as hex codes. Created by Swedish digital studio Future Memories, Picular functions as a search engine for colors, helping designers and creatives find contextually relevant color palettes without manually sampling images.

What Picular Does

• Generates color palettes by analyzing the dominant colors from Google Image search results for any keyword
• Displays results as color swatches with corresponding hexadecimal codes for immediate use in design tools
• Allows one-click copying of hex codes directly to your clipboard
• Provides preview thumbnails of the original images each color was extracted from
• Supports searches in multiple languages, though results vary by language and regional image indexing
• Enables users to create and save custom color palettes for sharing or design projects

How Picular Can Be Used

• Finding brand colors: Search terms related to your brand identity (e.g., "luxury," "nature," "tech") to generate on-brand color palettes
• Project-specific color research: Search for specific subjects (e.g., "ocean," "sunset," "forest") to extract colors that align with your design context
• Color inspiration and mood boarding: Explore abstract terms, emotions, or scenes to discover unexpected color combinations
• Web and UI design: Generate color schemes for websites or applications based on the visual language of your chosen keywords
• Validating color choices: Test whether a color truly represents the concept or feeling you want to convey

Who Is Picular For?

Picular is designed for graphic designers, web designers, UX/UI professionals, and other creatives who need to make color decisions based on real visual context rather than abstract color theory. The tool is particularly useful for those working on branding, web design, or any project where colors should reflect specific concepts, moods, or industries. Because Picular works with any search term in any language, it serves both specialist designers seeking precise color palettes and generalists looking for quick color inspiration. The tool's simplicity and speed make it accessible to beginners while remaining valuable for experienced professionals. Visit Picular