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A moderated discussion with a selected group to gather qualitative insights on a product or concept.
A focus group is a moderated discussion involving a selected group of participants to gather qualitative insights about a product, service, or concept. This research method allows organizations to understand user perspectives, preferences, and experiences in a controlled environment. By facilitating open discussions, focus groups help identify key issues, validate assumptions, and inform design decisions to improve user experience (UX) and user interface (UI) design.
Focus groups are a valuable tool in UX/UI design, offering deep insights into user preferences and behaviors. By integrating focus group findings with other research methods, designers can create products that meet user needs and enhance overall user experience.
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A structure that assistive tech (like screen readers) uses to interpret and convey interface elements to users.