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The path a user takes through a website or app, recorded for analyzing behavior and flow.
The clickstream refers to the sequence of actions a user takes while navigating through a website or app, providing valuable insights into user behavior, preferences, and navigation patterns. By analyzing clickstream data, businesses can optimize their digital platforms to enhance user experience, improve conversion rates, and identify potential bottlenecks in the user journey.
As digital platforms continue to evolve, clickstream analysis will play a pivotal role in shaping user-centered design strategies, ensuring that businesses remain competitive by offering seamless and intuitive user experiences.
Discover tools that help you apply clickstream in your work.
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A structure that assistive tech (like screen readers) uses to interpret and convey interface elements to users.