Design Glossary

The imaginary line on which most letters sit in typography.

A typeface is a family (e.g., Helvetica), while a font is a specific style/weight (e.g., Helvetica Bold, 12pt).

Adjusting the space between individual characters in typography to achieve a visually pleasing result.

The vertical space between lines of text, affecting readability and overall aesthetics.

A typeface category without small strokes (serifs) at the ends of letters (e.g., Arial).

A typeface category with small strokes (serifs) at the ends of letters (e.g., Times New Roman).

Adjusting the uniform space between letters across a range of text.

The art and technique of arranging type to make written language legible, readable, and visually appealing.

Single lines of text that appear at the bottom or top of a column/page, disrupting reading flow.

In typography, the height of the lowercase “x,” influencing readability and the look of a typeface.