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The intensity or purity of a color; high saturation is vivid, low saturation is muted.
Saturation refers to the intensity or purity of a color, measuring how vibrant or muted it appears. A highly saturated color is bright and vivid, while a low saturation color appears more muted or washed out.
In UX/UI and design contexts, saturation plays a crucial role in creating visual appeal and guiding user attention. Highly saturated colors can draw attention and create contrast, while low saturation colors can create a more subtle or neutral background.
Saturation is a fundamental element in color theory and design, influencing the aesthetic appeal and usability of digital products. By understanding and effectively applying saturation principles, designers can enhance user experience and create visually compelling designs.
Discover tools that help you apply saturation in your work.
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Designing products and interfaces usable by people with varying abilities (e.g., vision, motor, cognitive).